LinkedIn Today: Creating an Even Better Experience Just for You

July 13, 2012

You might recall that back in May, we made LinkedIn Today, our social news product, even easier to navigate by completely re-imagining the look and feel of the product. This initiative was driven by one of our key design principles to simplify the experience; creating an elegant, delightful and customized experience for news consumption.

In keeping with our continued vision to constantly refine our products with our members’ needs in mind, we are pleased to announce two new features we’ve added to LinkedIn Today.

Commenting & Liking: Sometimes the commentary about a news article can be just as insightful as the article itself. To that end, articles on LinkedIn Today will now include social gestures which will enable our 161 million member professionals to engage and create a dialogue around the news headlines that matter most to them, as well as learn what is currently trending online. This means, members will be able to see a snapshot of what’s top of mind among their professional networks.

Trending in Your Network: LinkedIn Today was built on the premise of providing a relevant, customizable news experience based on key news and updates trending in your industry and the other industries you choose to follow.  Starting today, we will begin rolling a new tab called “Trending in Your Network.”  By simply clicking on this tab, members will have yet another filter to sort through all of the professional news articles and industry updates, based on those articles that are currently the most popular among members of their professional networks, regardless of their industry.

These two new features, together with the existing customizable news feed, allow members to not only narrow down the most timely and relevant information needed when needed, but to also gather valuable insights about other like-minded individuals within their professional networks and beyond.

It is very important to us that we provide you, our members, with an indispensable resource to stay well informed with up-to-date news and information on what’s being read and shared by your industry, company, and professional network. As such, we’re committed to finding ways to improve and enhance the overall user experience on LinkedIn, so we are excited to introduce these new features and hope you will try out and then benefit from these latest features on LinkedIn Today.