LinkedIn’s Most InDemand Employers: European Rankings Unveiled
October 23, 2012
Two weeks ago, at Talent Connect in Las Vegas, we announced LinkedIn’s Most InDemand Employers, a ranking of the world’s most sought-after employers. One of the great things about using LinkedIn data to rank employers is that we can represent the tremendous diversity among the professional aspirations of our 175 million members. Software engineers want to work at different companies than finance professionals, and the French are interested in working at different employers than Brazilians. That’s why at our Talent Connect Europe conference in London, we’re excited to unveil the Most InDemand Employers among members in the United Kingdom, France and the Netherlands.
Interesting insights arise when looking at trends between the three lists:
- Nationality matters: More than half of the companies on each of the rankings are headquartered locally, although US companies occupy most of the top 5 in France. The Netherlands (Rabobank) and France (L’Oreal) rankings are topped by local companies, and BBC sits at number 2 in the UK
- A consumer brand helps...sometimes: Consumer Brands like Unilever and LVMH are sought after in the UK and France, but financial services companies did very well in the Netherlands
- Diversity across Europe: Only one company (Accenture) made all three lists, and only five companies made two of the three
Congratulations to LinkedIn’s Most InDemand Employers in Europe! To see these rankings along with our global list of the Most InDemand Employers on LinkedIn, visit talent.linkedin.com/indemand.
What does it mean to be an InDemand Employer in one of those countries? Just as we did with our global rankings, we analyzed a massive data set of interactions between LinkedIn members and companies. We honed in on the specific actions that indicate familiarity with and interest in working for a company: connecting with employees, viewing employee profiles, visiting Company and Career Pages, and following companies. We then looked specifically at behavior of our 17M+ members in the UK, France and the Netherlands to identify the most attractive employers in those countries.
For talent acquisition and HR professionals, LinkedIn also released the Talent Brand Index, a powerful tool to help companies measure and improve the strength of their talent brand.