A New Mobile Experience Designed for the Everyday Professional [VIDEO]
April 17, 2013
Our mobile audience has greatly evolved over the past year. Today, our mobile professionals span across the globe and represent a broad spectrum, from executives to young professionals and from road warriors to desk ninjas. The typical workday has also extended beyond the traditional 9-to-5 as professionals are continuously looking to gain advantage and stay one step ahead, every day.
Today, we’re excited to unveil a brand new mobile phone experience, completely revamped with the general professional and everyday use case in mind. We want to make it easier for our members to quickly discover and engage with the rich professional insights being shared across LinkedIn to help them make smarter decisions from wherever they may be working. We’ve designed the new LinkedIn mobile phone app for every professional, with a richer and more engaging stream and more personalization features.
We’ve completely redesigned the mobile phone experience from front to back to create more delightful interactions throughout the app.
Richer stream front and center
We’re surfacing up the most relevant and timely professional insights in your stream so you can quickly discover and engage with all of the great professional conversations taking place across LinkedIn. This means an engaging, vibrant and visual stream with tailored updates, news, original posts from Influencers and much more. Joining the conversation is now even easier with liking and commenting available directly in your stream.
Tailored to what matters most to you
The LinkedIn experience has always been tailored to who you are, your network and and your professional connections. The new mobile phone experience now offers even deeper personalization options with a brand new navigation page. Slide the main homepage screen to the right to reveal a customizable navigation page, preloaded with the features you find handiest on-the-go.
Further expanding on localization
With 64% of LinkedIn members now located outside of the United States, we’ve really focused the new experience on the general professional and everyday use case. We’ve also expanded our language offerings with the addition of Dutch and Norwegian for iPhone, and Turkish, Dutch and Norwegian for Android. This brings the total count to 15 available languages for both apps, including Bahasa Indonesia, Bahasa Malaysia, English, German, Spanish, French, Korean, Italian, Japanese, Portuguese, Swedish, Chinese (Traditional, Simplified), Turkish, Dutch and Norwegian.
There is much more in store for mobile this year, including more search and personalization updates. In the meantime, download the new mobile phone app for iPhone or Android and tell us your LinkedIn mobile story via our LinkedIn Company Page or on Twitter with #limobile. We’d love to hear how you’re using LinkedIn mobile. Your story could even be featured in future blog posts!