LinkedIn Sponsored Updates: New Ways To Discover Relevant Content In Your Feed

July 23, 2013

You may have recently started to notice Sponsored Updates in your LinkedIn feed, so we wanted to give you some insight on what they are and how they can work for you.

Whether you’re following a thought leader from our Influencer program, checking up on trending news, getting updates from your network, groups or the companies you follow – professional information and insights have become central to your LinkedIn homepage experience.

Over the last six months, we’ve been testing Sponsored Updates in the LinkedIn feed with companies like Nissan, Xerox and Adobe. These updates, which look like regular posts, are clearly labeled “Sponsored” and give you the option to “Like,” “Comment” and “Share” the updates, as well as “Follow” the company.

We know that getting relevant information at the right time can help inform the many business decisions you make throughout your day. Through Sponsored Updates, businesses aim to engage select communities of LinkedIn members with useful information. This can come in the form of an article, blog post, video or presentation that is rooted in relevant content. Here’s an example of a Sponsored Update:

nissan motor sponsored updates

Sponsored Updates can be seen on your desktop, smartphone or tablet. While your LinkedIn homepage experience on any of these devices will not be dramatically different, you may occasionally see Sponsored Updates in your feed. Most of your updates will continue to be organic information from your network.

We are focused on delivering posts that will be relevant to you. Just like other content in your feed, we will gauge your engagement with Sponsored Updates and aim to surface posts that will be useful to you. In the event a piece of content isn’t relevant to you, we offer the option to hide it from your feed. You can see this option on the top right by hovering on any Sponsored Update.

linkedin sponsored updates

We’re excited to offer content to you in many ways, and we will continue to enhance the experience as we move forward.

If you’re interested in sponsoring an update, learn more about Sponsored Updates on the LinkedIn Marketing Solutions blog.