Reinventing LinkedIn for iPad
October 23, 2013
The reality of today’s professional life is that it’s not a one-device-fits-all world. LinkedIn members are on the go moving between devices throughout the day. And the tablet has emerged as the go-to device while relaxing on the couch after a long day. When using your tablet, you are looking for a LinkedIn experience that is both familiar across devices, yet takes advantage of the unique qualities of the iPad.
So with this in mind, we have completely reinvented LinkedIn app for iPad. We have rebuilt the app from the ground up offering a fresh, new visual design, a personalized experience, and new functionality like search, jobs, channels, and influencers that shines on the tablet.
A Fresh, New Visual Design
The first thing you’ll notice is that the feed looks very different. LinkedIn is all about people, and so we have brought the people to the forefront - see who is sharing, connecting, changing jobs, etc.
Also we have brought all the actions to the surface. Like, comment, share, follow, and join...directly from the feed. We have also made it easy to grow your network - just tap on the icon next to a person to connect...or just swipe to the right (it’s a lot of fun!).
Finally, we have also brought rich media to the app - which shines on the tablet. Tap on an image to expand it or a play a video inline without having to leave the feed.
A Personalized Experience
We know that you use LinkedIn for different reasons. Some of you want to grow their network, others want to read Influencer content, and others are looking for jobs. So we have completely re-imagined the navigation to reflect this.
Now at the top of every page you can access your personalized navigation via a simple tap on the LinkedIn icon or a swipe down from the top bar. The improved navigation takes advantage of the expanded real estate of the tablet and the icons are visual, offering quick access to the areas you visit the most.
We are bringing several new features that you have been asking for to the iPad. We have added Influencer and Channels content to the app - the tablet is the perfect device for consuming longer-form content.
In addition, we know that sometimes after a hard day at work you want to browse for a new job. But doing so at work with your boss looking over your shoulder is a bit uncomfortable. So we have brought Jobs to the iPad, so you can look for that perfect job in the comfort of your own home.
And to help your find that perfect job, you can now search for Jobs, as well as Companies and Groups.
If you haven’t yet, make sure to download the brand new LinkedIn app for iPad today, available in English, Spanish, French, Italian, German, Portuguese, Turkish, and Korean.