Managing Your Professional Identity on Linkedin Just Got Easier

February 24, 2014

Wouldn’t it be great if someone could tell you that just by adding a photo to your profile or sharing a specific article with your LinkedIn network, your LinkedIn Profile would be 11x more likely to be viewed and potentially attract more professional opportunities your way? Well, I’m happy to say that starting today, it will be available to you – on LinkedIn.

We’re pleased to introduce the new Who’s Viewed Your Profile – packed with new visual analytics and actionable insights designed to give you more ways to manage your professional identity and increase your visibility across LinkedIn.


As one of the most popular destinations on LinkedIn, Who’s Viewed Your Profile has always given members a way to discover new opportunities and be discovered by others – but we knew the full potential hadn’t been unlocked. Today we’re giving you the key with access to more data driven insights such as the industry your viewers work in, the keyword searches that led to your profile, how they found you and new insights including what regions they live in, what profession they are in and what company they work for.  This will help you quickly identify trends and enable you to align your professional brand with your professional goals.

whos viewed your profile analytics dashboard

The most exciting new feature we’ve added are the real-time personalized tips on actions you can take to make yourself more discoverable to other like-minded professionals, potential employers or business partners on LinkedIn. The personalized tips on Who’s Viewed Your Profile provide suggestions on everything from actions you can take to complete your profile to industry relevant articles that you can share to professional groups you can join – as well as how those actions can potentially increase views of your profile. Ultimately, this takes the guesswork out of how you can continue to build your own professional brand and manage your professional identity to make yourself even more productive on and off of LinkedIn.

whos viewed your profile recommendations

This new experience will begin rolling out to English speaking members around the world today, with more languages to follow. For more on Who’s Viewed Your Profile, check out this video.