Showcase Your Professional Certifications on LinkedIn in One Click
November 20, 2014
As a member, having a certification on your profile can be a beacon for opportunity and a powerful way to showcase expertise. On average, LinkedIn members with certifications receive 6x more views to their profile.
Today, we are launching Add to Profile for Certifications, to allow members to add professional certifications to their profile in one-click. In the last year, our pilot partners such as Microsoft, Coursera, lynda.com, HubSpot, and Aspiring Minds have seen hundreds of thousands of members leveraging the Add to Profile button to enhance their professional identity. Add to Profile will now be available to all certification providers globally via a self-serve platform.
It’s more important than ever to make sure you stand out professionally in today’s workforce, and our data suggests that adding certifications to your profile helps you attract opportunity. With Add to Profile, professionals will get recognized and discovered based on the certifications that they’ve earned and knowledge gained.
What does this mean for certification providers?
Having your credentials listed on LinkedIn member profiles can be a tremendous marketing asset. Starting today, any certification provider can easily add the Add to Profile button to their website as well as include it in emails to their students.
As part of this launch, we are also introducing a List of the Top 100 Certification Providers on LinkedIn, based on the number of certifications on LinkedIn profiles. Congratulations to Microsoft and Coursera who top the list, and to Aspiring Minds who jumped 84 places on our top 100 list over the last month. Microsoft, Coursera, and Aspiring Minds have all been early adopters of Add to Profile, and they’re joined by a broad range of companies like EF Education First, HubSpot, and lynda.com who are live on the platform. Any certification provider can see where they stack up on the Top 100 Certification Providers list, which also shows the leading certifications for top occupations like Software Developers and Business Owners.
Over time we look forward to exposing these insights to our global membership, so that they can explore which certifications are most likely to help them achieve their career aspirations.
The ways in which we market ourselves as individuals, brands, potential employers and employees have shifted dramatically in recent years, making it critical that we always put our best foot forward online and off. LinkedIn’s Add to Profile certifications program makes it easier than ever to do that real-time, and is just the start. We look forward to more exciting updates around this in the future.