Accelerating LinkedIn's Vision Through Innovation
September 22, 2016
This morning, I joined our CEO Jeff Weiner on stage to share how we are accelerating our vision to create economic opportunity for every member of the global workforce (watch the recorded livestream). Over the last year, our product and engineering teams have rebuilt and in some cases, completely overhauled, our core member experiences, with the goal of helping our 450+ million members get the most value they can from LinkedIn. We want all of our members to use LinkedIn to be productive and successful, stay connected and informed, and advance their careers.
The data suggests the innovation and changes we’ve brought to market are working. Since our new mobile app was introduced last year and our messaging platform was rehauled, we’ve seen record levels of traffic and messages sent, and deeper engagement with our professional content and conversations happening every day across LinkedIn.
We’re not slowing down. So, what’s next for Flagship?
Desktop Redesign: I couldn’t be more excited to share today how we plan to bring the goodness of our flagship mobile app to our desktop experience. Earlier today, we previewed a new look and feel with journalists for the desktop that offers a cleaner, simpler and more intuitive way for members to quickly access the jobs, information and insights they need. With this, professionals can be better prepared for their daily meetings or learn more about a new skill they’d like to acquire. This is the largest redesign since LinkedIn’s inception, and it’s the foundation for our future. Stay tuned for more details as we bring this new experience to our members soon.
Evolving our content ecosystem: Through the LinkedIn Feed, we are inspiring and informing professionals every day with the most relevant industry and trending news. We want professionals coming to LinkedIn daily to get the right information on what’s trending in your company, in your industry, and in the news. We now have 500+ influencers on our platform, and our members are writing an average of 160,000 long-form posts per week. Today we previewed the biggest advancements to date with our Interest Feed, giving professionals even more ways to discover, search and dive deeper into relevant trending content.
Making messaging smarter: Relationships and networks matter more than ever in our professional lives. Conversations are how professionals connect and get business done, whether your goal is to get a round of funding, find a new job opportunity or source ideas and perspectives. Since our new mobile app was introduced last year and the rehaul of our messaging platform, we’ve seen a 240 percent increase in the number of messages sent, and half of our active members are using our messaging platform every week. Today, we showed how we are building on this momentum and offering an even smarter messaging platform with the ability to message a connection wherever you may be on LinkedIn. We also previewed something I’m incredibly excited about -- our messaging bot technology. How often do you wish you had a personal concierge or an assistant to help you identify and schedule a time that works for a meeting? We believe this combination of bots and messaging on LinkedIn could be game changing and will something our members can use daily.
Future of Learning: Learning is an area I’m personally passionate about and I believe LinkedIn is in a unique position to completely change how professionals acquire the skills they need to advance their careers. We know the useful shelf life of professional skills has shrunk to less than five years. There is a critical need to help people acquire new skills through a highly personalized, data-driven and engaging learning experience. And we couldn’t be more thrilled to fill this need with LinkedIn Learning, combining industry-leading content from Lynda.com with LinkedIn’s rich professional data and network. With more than 450 million member profiles, we have a unique view of how jobs, industries, organizations and skills evolve over time. From this, we can take the guesswork out of what to learn by identifying the skills you need and deliver expert-led courses to help you obtain those skills.
With today’s launch of LinkedIn Learning, we’re thrilled to be sharing access to the knowledge, courses, and people that professionals need to drive their own economic opportunity forward.
This is an exciting time for LinkedIn, and we look forward to continuing to build on this momentum.