How to Optimize Your LinkedIn Content and Get Insights on Who’s Seeing It

November 10, 2016

You’ve been thinking about writing an article on a major trend taking place in your industry, but how do you make sure that it’s engaging and reaches your target audience? At LinkedIn, we’re focused on helping you do just that with our recently updated publishing experience and brand new audience insights feature. Here are a few ways to help optimize your posts and new tools for understanding who’s seeing them:

1. Make your content stand out with multimedia

Engaging content goes a long way in reaching the right audience, so we recently made enhancements to our publishing platform so that it’s even easier for you to create posts that catch readers’ attention.

In addition to a new interface that puts your content front and center, you can now more easily move, add and resize multimedia with inline images, videos, slides or podcasts. Research shows that articles with images get 94% more total views. All you have to do is click on the Add Multimedia icon.

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2. Add hashtags to help your content get discovered

To help surface your posts in front of the people who matter most, always add relevant hashtags so that others can easily find your content in search. Using a hashtag will ensure that when members are looking for information on a certain topic or timely event, your article will come up as one of the options.

3. Get audience insights on the go

With our new audience insights on mobile (desktop coming soon), we’ve made it easier for you to understand who’s seeing your posts you’ve shared and the articles you’ve written. To use the insights feature, simply tap on “Me” in the LinkedIn mobile app, and you will find real-time information on the posts you’ve shared the articles you’ve written.

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Now you can better understand your audience — what companies they work for, their job titles, where they live, and how they found your post. With these insights you can better understand if you were successful in optimizing your post to gain visibility with the right people.

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Not only that, but these insights give you a simple entrypoint to connecting with people that are relevant to your industry, and start conversations that can make you more productive and successful in your career.

With nearly 3 million people publishing long-form articles and millions more sharing updates, LinkedIn is the leading platform for professionals like you to build your voice. We are passionate about creating experiences that help you easily write articles, stay informed, find relevant content, and now, better understand your audience and reach.