Weekly Roundup: Content Analytics, Photo Editing and Profile Summary Suggestions

May 12, 2017

Happy Friday everyone, in this week’s round up, we’ve packaged up a few goodies to help put that extra shine on your LinkedIn presence. Here we go:

Know your audience - Writing or posting something can feel a little intimidating, but knowing who your audience is can make all the difference. Now with access to audience insights from the desktop experience you can quickly glean who’s seeing the posts you’ve shared, articles you’ve written, including breakdowns of your audience like their company and job title. And don’t forget to try new ways to share your points of view to grow your audience — leverage multimedia (posts with images receive 94% more total views!) or hashtags so your content shows up to the people that matter to you.

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No headshot? No problem — Check out our new photo editing tool to turn your profile photo from drab to glam. Having a profile photo isn’t just for show — it can increase profile views up to 21x and connection requests up to 9x. So whether it’s a headshot or a selfie, don’t be shy about using the cropping tool and the new filters to show your best self. We also have some tips if you don’t know which photo to pick.

Cat got your tongue? — LinkedIn’s got you covered. We’ve added a suggested summary to your profile so you never have to suffer from writer’s block again. We also have suggested skills, based on what’s most in demand by recruiters. And why is this all important? Having 40 words or more on your summary ensures you show up in search results and people with at least five skills listed on their LinkedIn profile receive up to 17x more profile views.

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