A New Office for LinkedIn in Europe Brings New Growth Potential in the German-language Region
March 22, 2018
I’m thrilled to announce that the 11th LinkedIn office in EMEA, will be in Berlin, Germany! This reflects the significant momentum LinkedIn has experienced in the German-speaking region (Germany, Austria and Switzerland) and our ambitions for future growth.
It was back in 2011 that LinkedIn first established itself in region, with two million members and a small team of five employees in Munich. Fast forward to December 2017 and we hit a new high, reaching 11 million members in the German-speaking region.
In addition to strong member growth we are also making great strides with our commercial business as the majority of DAX companies now use LinkedIn's solutions for recruitment, marketing, sales as well as LinkedIn Learning. Amongst our roster of clients are local and world leaders such as Munich Re, JENOPTIK Group, Sixt, Swarovski and Credit Suisse, as well as global SMEs as Carl Zeiss and Red Bull.
To further fuel our local growth and help our members, clients together with governmental institutions in the region realize economic opportunities, we will be opening our second German office in Berlin in the second half of 2018.
This fills me with pride as it is a sign of the trust our members and clients grant us and of the dedication and passion with which our team is driving our advancement in the region. For the first time, we will open a second office in an European country. This not only pays tribute to the diverse and promising region, but will also give us the opportunity to serve our members and clients better from two local hubs.
In making the decision to open the Berlin office, we conducted extensive research, which included evaluating several cities within Germany to invest in, and considering criteria such as local talent pool, culture and opportunity to scale. Berlin not only offers fantastic talent, but also great commercial opportunity and closeness to governmental institutions.
Berlin is not only the capital of Germany but a city that boasts one of the most vibrant start-up communities in Europe. It is a place where we will feel right at home. But let’s not forget about our location in Munich as the city offers us the perfect location to access not only Germany, but also Austria and Switzerland along with a rich cultural background and access to a sizable portion of the DAX 30 (German stock index) companies.
There is a market potential of over 25 million professionals in the DACH-region. We firmly believe that this further expansion of our presence in Germany will accelerate our growth even further.
I look forward to inviting you to salt and bread - the traditional German housewarming gift - when we open our new office!