Introducing LinkedIn Reactions: More Ways to Express Yourself
April 11, 2019
People come to LinkedIn every day to discover what’s happening in their professional communities and talk to one another about topics and ideas related to their work. These conversations cover a wide range, whether it’s discussing industry news, celebrating a company milestone, giving advice on someone’s job search journey, or sharing thoughts on important workplace topics like being a working parent.
One of the things we regularly hear from all of you is that you want more expressive ways than a “Like” to respond to the variety posts you see in your feed. At the same time, you’ve also told us that when you post on LinkedIn, you want more ways to feel heard and understand why someone liked what you said.
That’s why today we’re starting to roll out a set of Reactions on LinkedIn, giving you more ways to quickly and constructively communicate with one another.
You can use Celebrate to praise an accomplishment or milestone like landing a new job or speaking at an event, or Love to express deep resonance and support, like a conversation about work life balance or the impact of mentorship. Insightful can help you recognize a great point or interesting idea, while Curious lets you show your desire to learn more or react to a thought-provoking topic. As a poster, these new reactions can help you better understand the impact your posts are having.
We took a thoughtful approach to designing these reactions, centered around understanding which ones would be most valuable to the types of conversations members have on LinkedIn. This process included looking at what people are already talking about to better understand what feedback they wanted to express and receive — for example, we analyzed the top 1-2 word comments being used and what types of posts people are sharing most. We also conducted global research with LinkedIn members to get feedback on the specific reactions to ensure they were universally understood and helpful. To learn more about the product principles, research, and design journey, check out this LinkedIn article from our design team.
Reactions are starting to roll out now and will be available globally to all members in the coming months in the LinkedIn mobile app and on the web. Take a look at our Help Center for more details.
As with everything we build at LinkedIn, we will be listening closely to your feedback to understand how you’re using reactions. We hope these reactions help you better connect and talk with your community on LinkedIn!
Team Acknowledgements: Ricardo Rivera, Allison Yamamoto, Lee Mallabone, Woye Lin, Zoe Ingram, Shipra Jain, Adela Gao, Madhura Deo, Tao Ning, Wei Cao, Aaron Chen, Kevin Morgan, Peter Shatara, Tiffany Huang, Rashi Agarwal, Chintzia Torrente, Kurt Mcculloch, Nate Whitson, Karolina Sadocha, Adam Miller, Daniel Hagman, Bryan Levay, Amy Huang, Zhiyuan Zou, Navneet Saini Singh, Hassan Khan, Jack Li, Shun Yao, Angela Shao, Youngchae Kim, Brett Konold, Tim Chao, Yeonhoo Park, Tony Lai, Ning Luo, Poojan Shah, Yuan Sun, James Hung, Boyi Chen, Claudia Hinkle, Sean Johnson, Chris Ng, Justin Peterman, Ellis Weng, Kevin Di, Harleen Serai, Brent Dimapilis, Ryan Downing, Siddhesh Gandhi, Mark Dietz, Shuya Wang,Chris Winzenburg, Kailun Shi, Saurabh Agarwal, Nikhil Chandna, Gaurav Maheshwari, Niranjan Sharma, Sandesh Karkera, Hari Prasanna, Maria Iu, Kevin Arcara, Joe Farquharson, My Trinh, Yeonhoo Park, Heidi Wang, Pete Davies, Rebecca Chu, George Penston, Jessica Kahn, Prachi Gupta