Today, in response to the coronavirus pandemic, the world is coming together for a day of global giving and generosity. LinkedIn members are honoring #GivingTuesdayNow by supporting the causes and organizations they most care about with their time, their voice, and their financial resources.
We know the nonprofit sector has been especially impacted by this crisis, and over the past several weeks we, like many other organizations, have grappled with how we can best support our nonprofit communities during this time. We’ve shared content, insights and tools to stay productive, connected and informed. From helping fill critical paid and volunteer roles, to offering free tools to help take fundraising online, to unlocking hundreds of free LinkedIn learning courses, LinkedIn is here to help.
For nonprofit organizations, whether you’re looking for ways to guide your organizations through this time, scale up your staff, or take your fundraising strategy digital, here are five ways you can use LinkedIn to navigate these unique challenges.
1. Access free LinkedIn Learning courses
In recent weeks, we’ve unlocked hundreds of LinkedIn Learning courses that you can leverage to learn a new skill, stay sharp on the latest tools and technology, or support your organization through change. With these courses, you can learn everything from how to have an executive presence on video conferences, to compassionate management, to embracing unexpected change and communicating through it.
2. Take your fundraising strategy digital
Sales Navigator is a tool to help you build new relationships and deepen and maintain existing ones virtually. You can share more information about the types of donors and partners you are looking for, and get smart recommendations to assist in your searches. Now, you can use Sales Navigator Professional for free for 60 days by reaching out to at us here for access and learn how to use the tool with our Get Started Guide.
3. Join the LinkedIn For Nonprofits webinar series
We recently kicked off a new webinar series for nonprofit organizations, covering topics like virtual fundraising and digital branding. On May 12th during a live fireside chat, you’ll have the opportunity to hear from Avril Benoit, CEO of Doctors Without Borders, David Simas, CEO of the Obama Foundation, and Alex Bernadotte, CEO of Beyond 12 on managing and motivating in times of uncertainty.
4. Accelerate volunteer applicants
For those of you who are looking to quickly scale up your volunteer force, you may be able to take advantage of free sourcing and media tools to accelerate applicants. In a recent survey, we found that over 60% of our members are eager to volunteer for Coronavirus response efforts.
5. Quickly hire for mission-critical roles
As the number of available, critical positions has skyrocketed, we’ve seen enormous support from our members who are looking to help. LinkedIn members are 50% more likely to apply to these urgent jobs compared to a job that does not meet an urgent hiring need.
If you’re a nonprofit providing direct coronavirus response, supporting your communities as the world looks toward economic recovery, or are just working to stay afloat during this crisis, we hope these resources will enable you to reach your goals. If you’re looking to support nonprofits doing important work around the globe, check out these in-person and remote volunteer opportunities.
We encourage you to join the conversation on LinkedIn by using #GivingTuesdayNow.