We know that starting a conversation on LinkedIn, by crafting a post with just the right words, takes time (and in some cases, courage!), and you want your voice to reach the right audience so it can spark conversations that help you be productive and successful.
That’s why we want to clarify how the posts you publish on LinkedIn are distributed, and share a few changes we’ve made to make sure your feed and your posting experience are as helpful to your career journey as possible.
How Your Content Gets Shared
Let’s start with what happens once you hit “Post.”
Your post can be seen by your connections and followers in their feed (unless you’ve limited your visibility settings)
If your content (whether a new post or a comment on a post/article in your feed) is relevant and sparking productive conversations, it may be visible to others in the community beyond your connections and followers. Relevance includes conversations that are timely, authentic, and reflect real-life conversations in the workplace or that deeply affect our workplace experiences. Some of the most widely read and distributed content is on working from home, advice on solving unemployment, the discussion around racial equity in the workplace, and tips on building diverse teams.
Some conversations are not OK to have on LinkedIn. If you see something you believe may violate our policies, whether in profiles, posts, messages, comments, or anywhere else, please report it to us. Here’s where you can learn more about our Professional Community Policies.
Control Who Sees Your Post
Depending on what you want to say, there are times when it might be more helpful to engage only a specific audience. For example, you might want to ask your connections, who you know and trust, for a particular piece of advice. Or you may want to ask an industry question just to a specific group you are a member of. You can quickly indicate the audience you want to reach while creating your post.
Additionally, we’re giving you the control to decide who can comment on your post. You can now decide if you only want to hear from your connections, or if you want to hear from the broader community on LinkedIn. Learn more about comment controls in our help center.
Once you hit “Post”, you can always change who can comment after the fact. And, if you see a comment that isn’t constructive or that you simply don’t want on your post, you can delete it. Learn more here.
Surface the Conversations That Matter to You
Your feed should be conversations and news relevant to you based on the people you are connected with, the people and organizations you follow, and the topics you’ve shown interest in. But sometimes, you might see something that isn’t relevant or that you don’t want in your feed.
To curate your feed beyond engaging with content, you can also signal to us what you want to see more and less of by clicking the three dots (...) on a post. This will open a toolbox of options available, including saving the post to review later, hiding the specific post from your feed by clicking “I don’t want to see this,” and reporting the post. A new option we just rolled out in this section lets you mute an individual or Page who might show up on your feed because a connection of yours commented, reacted, or reshared that individual’s content.
Want to see more posts? Make sure you follow people you want to hear from and engage with their content when you see it. You can also subscribe to Newsletters and follow hashtags and influencers to ensure you’re seeing content relevant to your career and industry.
The conversations you’re starting and participating in on LinkedIn are important. We hope these changes and controls help you find the conversations that matter most to you and your career. And, as always, please keep the feedback coming!