Alexandra Watkins

Posts by Alexandra Watkins

  • How LinkedIn Helped Me Make a Name For Myself

    October 8, 2014

    As an advertising copywriter working at big agencies like Ogilvy & Mather, I thought I was living the dream. But every once in awhile I would get to name something and I would realize that that’s what I really loved to do. When I discovered in 2003 that naming brands was a bonafide profession, I didn’t want to be a copywriter any more. I wanted to be a...