Maintaining the Trust of Our Members

November 1, 2019

Our Guiding Principles

Here at LinkedIn, one of our core values has always been to put our members first. This means that every day, when making decisions large and small, we ask: "Is this the right thing to do for our members?" This value is what drives us, unites our company, and pushes us to remain worthy of the trust of our nearly 660 million members

As our impact on the world of work has grown, we recognize that our responsibility has grown as well. We understand that in the critical areas of privacy, security, safety, and fairness, we need to continue to deliver for our members and the world beyond. So, in addition to this foundational value of members first, we use a set of guiding principles to ensure our employees make the best possible decisions to protect our members and maintain their trust. 

These principles are: 

  • We provide our members with clarity, consistency, and control over their data. Simply, we tell our members what we will do with their data. We then do what we say we will do with this data. And we strive to provide our members with simple, easy to understand settings and controls so that they are in control of their data.

  • We are focused on keeping LinkedIn a safe, trusted, and professional platform.  Because we value professional expression, we use systems, technology, and reports from our members to detect and quickly remove any content that violates our Professional Community Policies. Members also rightfully expect content they encounter on LinkedIn to be legitimate. That’s why we are deeply focused on removing fake profiles, jobs, and companies. 

  • We believe two members with equal talent should have equal access to opportunity. To achieve this goal, we are committed to building a product with no unfair bias that provides opportunity to all of our members. There is a lot of work still to do, but we are focused on working across our company, with our members and customers, and across the industry to close the network gap.

  • Finally, we’re a global platform with an obligation to respect the laws that apply to us. We also contribute to the dialogue that shapes these laws so that we can fulfill our vision of creating economic opportunity for every member of the global workforce.

Our members come to LinkedIn to find a job, stay informed, and learn new skills. It’s our responsibility to give them a safe and trusted platform to do just that, and be open about how we make decisions to build the professional community they expect.